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Welcome to my SNHU Blog!
There are two different types of consumers. The Individual and the Organizational. Individual consumers are those who buy products or services to meet their needs or the needs of others. This can be anything from buy household needs or a present for your friends birthday. Organizational consumers are those who buy products and service in order to resell them, make more goods and services, or to help run or manage their organization. Good examples of these types of consumers are restaurants. They purchase ingredients and supplies from multiple different companies in order to make a new product or simply resell it.
I am thus an individual consumer. I am a poor college student so the things that influence my buying habits are those things that I actually need. This is mostly food, insurance, phone bill, etc. This is not to say that I don't have any fun. I will occasionally go out for a good time with friends and spend money on things such as watching a movie or drinking at the bar. With remaining spending money, I will usually invest. Does this also make me an organizational consumer since I am spending money to make more money?
Other things that influence my buying decisions are marketing design and research. When purchasing a product, I am more likely to go with quality over price. I look for something that is going to last me. Reading reviews on a products before purchasing is always a big factor in the decision process. The desired design of the product is going to differ from consumer to consumer and is also a big factor in the decision process.
Post Purchase Behavior is what follows after the consumer has made a decision and purchase a product. It is exactly what it sounds like. Where you happy or unsatisfied with your purchase? Did you discontinue your subscription or recommend it to a friend? The consumer will always go through post purchase behavior whether we realize it or not. This ultimately determines if we are pleased with the purchase or not.
Sources:
Kardes, Frank. Consumer Behavior, 2e.. [MBS Direct].
Welcome to my SNHU Blog!
There are two different types of consumers. The Individual and the Organizational. Individual consumers are those who buy products or services to meet their needs or the needs of others. This can be anything from buy household needs or a present for your friends birthday. Organizational consumers are those who buy products and service in order to resell them, make more goods and services, or to help run or manage their organization. Good examples of these types of consumers are restaurants. They purchase ingredients and supplies from multiple different companies in order to make a new product or simply resell it.
I am thus an individual consumer. I am a poor college student so the things that influence my buying habits are those things that I actually need. This is mostly food, insurance, phone bill, etc. This is not to say that I don't have any fun. I will occasionally go out for a good time with friends and spend money on things such as watching a movie or drinking at the bar. With remaining spending money, I will usually invest. Does this also make me an organizational consumer since I am spending money to make more money?
Other things that influence my buying decisions are marketing design and research. When purchasing a product, I am more likely to go with quality over price. I look for something that is going to last me. Reading reviews on a products before purchasing is always a big factor in the decision process. The desired design of the product is going to differ from consumer to consumer and is also a big factor in the decision process.
Post Purchase Behavior is what follows after the consumer has made a decision and purchase a product. It is exactly what it sounds like. Where you happy or unsatisfied with your purchase? Did you discontinue your subscription or recommend it to a friend? The consumer will always go through post purchase behavior whether we realize it or not. This ultimately determines if we are pleased with the purchase or not.
Sources:
Kardes, Frank. Consumer Behavior, 2e.. [MBS Direct].
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