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Hey Everyone! Welcome to my SNHU Blog! One of the biggest business rivalries we see today is that between UPS and FedEx. Both are extremely successful companies but operate in slightly different ways. UPS leads the fight with a value of around $94 billion followed by FedEx with a value of $51 billion. Why is UPS so much more successful than FedEx? Both specialize in package delivery and their rates are even very similar. The main difference between the two is that UPS is geared more towards ground delivery with small packages and has more delivery trucks whereas FedEx is geared more towards international delivery and has more airline freights. Both companies, however, do a little bit of everything. Another big difference between the two is that UPS has better returns for it's shareholders and the company is mostly operated independently and owned by franchises. FedEx is unable to achieve this because their clients usually use multiple services from them making it difficult and...

Hey Everyone! Welcome to my SNHU Blog! In this case study, we identify the key segments used that helped Under Armour run one of the most successful campaigns targeted towards women. Created in 1996, the company had $2.3 billion in sales by 2013 but only $500 million came from women's apparel. The "I Will What I Want" campaign was implemented to target the female market segment. Using key segment strategies, this became the most successful campaign to ever target women's apparel. Celebrity endorsements was the most critical move in the campaigns success. Portraying female supermodels such as Gisele Bündchen boxing, inspired women to be whoever and do whatever they wanted. They found that having celebrity endorsements would increase sales by $10 million annually. Word of mouth and viral marketing were also a big step in the campaigns success. The dangers of only having celebrity endorsements are that they can distract the viewer from the main point of the ad, wh...

Hey Everyone! Welcome to my SNHU Blog! There are two different types of consumers. The Individual and the Organizational. Individual consumers are those who buy products or services to meet their needs or the needs of others. This can be anything from buy household needs or a present for your friends birthday. Organizational consumers are those who buy products and service in order to resell them, make more goods and services, or to help run or manage their organization. Good examples of these types of consumers are restaurants. They purchase ingredients and supplies from multiple different companies in order to make a new product or simply resell it. I am thus an individual consumer. I am a poor college student so the things that influence my buying habits are those things that I actually need. This is mostly food, insurance, phone bill, etc. This is not to say that I don't have any fun. I will occasionally go out for a good time with friends and spend money on things such as...