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Showing posts from September, 2019

Effectively Impacting the Consumer Through Digital Media: The Voice

Hey Everyone! Welcome to my SNHU Blog! The Voice has been one of the most successful TV shows to captivate and engage their audience. From the 8th annual Shorty Awards it took home winner in Integrated With Live Television, Finalist in Instagram and Twitter, and a Gold Distinction in Television. Not only did they engage with their audience but they provided so much more content and provided a sense of urgency with each new episode. The show encourages sending millions of Tweets each session. They even set time apart during the shows to reflect on Twitter messages, Vines, and other comments from social media. The Voice also partnered up with all major social media platforms such as Snapchat, Facebook, Instagram, Bitmoji, and Tumblr which only created more content such as stickers and GIF's. They also provided a large amount of additional content online such as #BehindTheVoice and #VoiceYourFreedom. The show offered so many ways and opportunities for their audience to engage ...

Branding: A Day in the Life

Hey Everyone! Welcome to my SNHU Blog! Digital media is something that I use just about every day. I have an Instagram account for my photography as well as a private account. The same goes for Facebook. I also have a SnapChat and LinkedIn. The platform I most visit is IG followed closely by FB. There are just certain things that I get out of both platforms especially when it comes to my photography( @ seeley_photography)  which performs much better on IG than FB. I am familiar with many other digital platforms but these are the most used on a daily basis. I do some social media marketing on the side for a client which has definitely help mold both my positive and negative reactions to certain things. For example, I wish there was more customization available for a business page and ads on FB. It is all pretty basic and dry. Just the way that certain little things work irritate me sometimes but I do have a lot of positive reactions as well. IG has helped tremendously in sharin...