Hey Everyone!
Welcome to my SNHU Blog!
Welcome to my SNHU Blog!
Social media stars have an enormous amount of influence. Some
of these influencers have millions of fans which makes this an excellent
marketing opportunity for businesses. Someone such as Oprah Winfrey, who has
nearly 43 million followers just on Twitter, has the potential to reach all of
them with a particular message.
Product placement is the most common strategy that I see
with influencers. Doing something as simple as wearing a t-shirt or drinking/eating
a particular food brand is going to be seen by millions. It makes sense that some
of these influencers are getting paid $300,000 for one day’s work. Influencers
are important because they are able to convey your message in an entertaining way
that is very effective. It also saves you the trouble of trying to come up with
more content.
I think this is an excellent relationship that companies can
have with their consumers through an influencer. Everything is about reviews
now. People do not trust ads and rely more on the opinion of others. If that
other person is famous and someone you respect or admire, you are more likely
to listen. Joe Rogan does an amazing job of pushing ads before each of his
podcasts. He talks about the product from personal experience and makes
compelling reasons for his listeners t also purchase the product. It is one of
the most cost effective means of marketing.
Sources:
“The Influencers.” CBS News, CBS Interactive,
https://www.cbsnews.com/news/60-minutes-kim-kardashian-logan-paul-social-media-influencers/.
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