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Effectively Impacting the Consumer Through Digital Media: The Voice


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The Voice has been one of the most successful TV shows to captivate and engage their audience. From the 8th annual Shorty Awards it took home winner in Integrated With Live Television, Finalist in Instagram and Twitter, and a Gold Distinction in Television. Not only did they engage with their audience but they provided so much more content and provided a sense of urgency with each new episode.

The show encourages sending millions of Tweets each session. They even set time apart during the shows to reflect on Twitter messages, Vines, and other comments from social media. The Voice also partnered up with all major social media platforms such as Snapchat, Facebook, Instagram, Bitmoji, and Tumblr which only created more content such as stickers and GIF's. They also provided a large amount of additional content online such as #BehindTheVoice and #VoiceYourFreedom.

The show offered so many ways and opportunities for their audience to engage and by the end of 2015, they were the were the most Tweeted about series as well as the most liked and subscribed series on Facebook, YouTube, and Vine. If you wanted your voice to be heard, there was a way to do it and effectively through the many channels the show has. The Voice has brought live reality TV to a whole new interactive level which sets them apart from everyone.




Sources:

 “The Voice - The Shorty Awards.” The Shorty Awards - Honoring the Best of Social Media, https://shortyawards.com/8th/the-voice-3.
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