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Hey Everyone! Welcome to my SNHU Blog! One of the biggest business rivalries we see today is that between UPS and FedEx. Both are extremely successful companies but operate in slightly different ways. UPS leads the fight with a value of around $94 billion followed by FedEx with a value of $51 billion. Why is UPS so much more successful than FedEx? Both specialize in package delivery and their rates are even very similar. The main difference between the two is that UPS is geared more towards ground delivery with small packages and has more delivery trucks whereas FedEx is geared more towards international delivery and has more airline freights. Both companies, however, do a little bit of everything. Another big difference between the two is that UPS has better returns for it's shareholders and the company is mostly operated independently and owned by franchises. FedEx is unable to achieve this because their clients usually use multiple services from them making it difficult and...

Hey Everyone! Welcome to my SNHU Blog! In this case study, we identify the key segments used that helped Under Armour run one of the most successful campaigns targeted towards women. Created in 1996, the company had $2.3 billion in sales by 2013 but only $500 million came from women's apparel. The "I Will What I Want" campaign was implemented to target the female market segment. Using key segment strategies, this became the most successful campaign to ever target women's apparel. Celebrity endorsements was the most critical move in the campaigns success. Portraying female supermodels such as Gisele Bündchen boxing, inspired women to be whoever and do whatever they wanted. They found that having celebrity endorsements would increase sales by $10 million annually. Word of mouth and viral marketing were also a big step in the campaigns success. The dangers of only having celebrity endorsements are that they can distract the viewer from the main point of the ad, wh...

Hey Everyone! Welcome to my SNHU Blog! There are two different types of consumers. The Individual and the Organizational. Individual consumers are those who buy products or services to meet their needs or the needs of others. This can be anything from buy household needs or a present for your friends birthday. Organizational consumers are those who buy products and service in order to resell them, make more goods and services, or to help run or manage their organization. Good examples of these types of consumers are restaurants. They purchase ingredients and supplies from multiple different companies in order to make a new product or simply resell it. I am thus an individual consumer. I am a poor college student so the things that influence my buying habits are those things that I actually need. This is mostly food, insurance, phone bill, etc. This is not to say that I don't have any fun. I will occasionally go out for a good time with friends and spend money on things such as...

Hey Everyone! Welcome to my SNHU Blog! Social media stars have an enormous amount of influence. Some of these influencers have millions of fans which makes this an excellent marketing opportunity for businesses. Someone such as Oprah Winfrey, who has nearly 43 million followers just on Twitter, has the potential to reach all of them with a particular message. Product placement is the most common strategy that I see with influencers. Doing something as simple as wearing a t-shirt or drinking/eating a particular food brand is going to be seen by millions. It makes sense that some of these influencers are getting paid $300,000 for one day’s work. Influencers are important because they are able to convey your message in an entertaining way that is very effective. It also saves you the trouble of trying to come up with more content. I think this is an excellent relationship that companies can have with their consumers through an influencer. Everything is about reviews now. Peopl...

Hey Everyone! Welcome to my SNHU Blog! The Voice has been one of the most successful TV shows to captivate and engage their audience. From the 8th annual Shorty Awards it took home winner in Integrated With Live Television, Finalist in Instagram and Twitter, and a Gold Distinction in Television. Not only did they engage with their audience but they provided so much more content and provided a sense of urgency with each new episode. The show encourages sending millions of Tweets each session. They even set time apart during the shows to reflect on Twitter messages, Vines, and other comments from social media. The Voice also partnered up with all major social media platforms such as Snapchat, Facebook, Instagram, Bitmoji, and Tumblr which only created more content such as stickers and GIF's. They also provided a large amount of additional content online such as #BehindTheVoice and #VoiceYourFreedom. The show offered so many ways and opportunities for their audience to engage ...

Hey Everyone! Welcome to my SNHU Blog! Digital media is something that I use just about every day. I have an Instagram account for my photography as well as a private account. The same goes for Facebook. I also have a SnapChat and LinkedIn. The platform I most visit is IG followed closely by FB. There are just certain things that I get out of both platforms especially when it comes to my photography( @ seeley_photography)  which performs much better on IG than FB. I am familiar with many other digital platforms but these are the most used on a daily basis. I do some social media marketing on the side for a client which has definitely help mold both my positive and negative reactions to certain things. For example, I wish there was more customization available for a business page and ads on FB. It is all pretty basic and dry. Just the way that certain little things work irritate me sometimes but I do have a lot of positive reactions as well. IG has helped tremendously in sharin...